AMARA PRIMERO
SCREEN COMPOSER • FOUNDER • MUSIC SUPERVISOR • INDUSTRY ADVOCATE
Helping stories find their soundtrack, and helping composers build sustainable careers behind the scenes. Primerchord was founded in 2018 by award-winning composer Amara Primero, born from a simple belief: the right music doesn’t just support a story - it elevates it. Today, Primerchord is known for its distinctive sound, trusted creative partnerships, and exceptional client experience, working with talented independent composers to craft music for film, television, documentaries, trailers, advertising, and global streaming platforms. Under Amara’s leadership, Primerchord has supplied music to hit productions including The Real Housewives franchise, The Great Australian Bake Off, Muster Dogs and Bondi Rescue, collaborating with production companies and networks across Australia and internationally. What sets the company apart isn’t just quality, but care: a composer-first, story-first approach that bridges artistry with real-world outcomes. But Amara doesn't only build soundtracks, she’s building infrastructure. As a screen composer, her credits span film and documentary, including the Amazon Prime feature Shane, and Stille Nacht, which won Best Original Score at the Los Angeles Cinematography Awards. Her work is known for its emotional depth, organic textures, and cinematic storytelling.
As a founder and educator, she is equally committed to opening doors for others. Through Primerchord Academy, Amara delivers mentoring, training, and industry programs designed to demystify screen composition and production music. Teaching composers not only how to write great music, but how to understand licensing, royalties, libraries, and the business mechanics that turn creativity into income. A proud APRA AMCOS Ambassador, Amara actively advocates for Australian composers and the growth of local production music libraries as global export opportunities. Her mission is to champion homegrown talent and create sustainable pathways for the next generation of screen composers. What makes Amara’s mentorship unique is her dual lens, offering both creative and commercial. She understands both the emotional language of music and the structural realities of the industry.


Ask for Mentoring About:

Amara Primero sits at the rare intersection of composer, founder, and industry. Someone who not only writes powerful music for screen, but understands exactly how to turn creativity into sustainable income. From scoring award-winning films to building Primerchord into a trusted production music partner for global networks, she knows how music gets commissioned, licensed, and placed.


🎬 Screen Scoring & Storytelling
Craft emotionally driven scores that elevate narrative, shape pacing, and translate creative briefs into powerful sonic worlds for film, TV, and documentary. 🎼 Sync, Libraries & Royalty Income Understand how production libraries really work and write music that consistently gets placed to build recurring, long-term income. 💼 The Business of Composition Master contracts, licensing, publishing, and pricing so you can protect your work and operate like a professional creative business. 🧠 Professional Workflow & Delivery
Develop fast, reliable systems for briefs, revisions, stems, and broadcast-ready deliverables that clients trust under tight deadlines. 🎧 Modern Sound Design & Tools
Blend organic instruments with electronics to create cinematic depth using efficient templates, textures, and contemporary scoring techniques. 🤝 Director & Client Collaboration Communicate clearly, manage feedback confidently, and build relationships that lead to repeat work and long-term partnerships. 🌏 Branding & Industry Positioning Define your sonic identity and strategically position yourself to attract libraries, and collaborators for opportunities. 🚀 Career Strategy & Creative Entrepreneurship Design a sustainable career beyond freelance gigs by building multiple income streams, leadership skills, and a long-term vision.


Mentoring Bookings:

To work with Amara and ensure that you are getting the most from your sessions: ⚙️1. Choose a Casual or Package Mentoring Session Option Below and select from a first Available Time: Choose an appointment option below and complete your booking payment. (If you select the package of 3 make sure you select 3 days and time slots to book before you get to the payment gateway and ensure you leave enough time between sessions to reflect and prepare!) 🤝2. Check out your Confirmation Email Link Within 5 - 10 minutes you'll receive an email confirmation and an appointment to add to your calendar to work towards - there are key questions to make sure you are clear on prior to any initial mentor meeting to fill out so we're ready at least 24 hours before your session - but as soon as possible is best! 🎯 3. Prepare to target Specific Goals in your Session Make sure you come into the sessions open minded, fresh, and ready to make the session effective. Think about your 1, 3, 6 and 12 month goals - share them and consider what you need to achieve them. 🔥 4. Feedback and Next Steps Each mentor will record the meeting and have notes to summarise to you on what you've discussed within 24 hours .


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Primerchord

We work with talented, independent composers who are committed to creating the perfect music for your projects across tv, film, documentaries, trailers, advertising and more.
At Primerchord, we are inspired by music, by people and by the screen industry. Our dedication to inspiring others extends through our Primerchord Academy. Our networks and industry partnerships underpin our mentoring and education programs and we welcome you to contact us here for more information.
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