Chris Fraser
A&R STRATEGIST • ARTIST DEVELOPER • LABEL INSIDER • BROADCASTER & MUSIC PROGRAMMER
Electronic Music A&R Strategy.
Chris Fraser has spent over two decades helping shape Australia's electronic music landscape - and there's very little of it he hasn't experienced firsthand.
As Head of A&R at TMRW Music, Chris has built a reputation for identifying breakthrough talent and helping transform careers. With a finely tuned artistic sensibility and the ability to act as a genuine creative partner to the artists he works with, he brings both instinct and craft to the A&R process. His track record spans Platinum and Gold records and top 10 radio hits with the likes of Timmy Trumpet, Yes Boone, Lost Frequencies, Loud Luxury, Brando, Martin Garrix and Jolyon Petch - across years of artist development and management experience working for labels including Central Station, Onelove, and TMRW Music.
But his experience runs deeper than A&R. On radio, Chris was instrumental in driving the rise of regional network Raw FM and its dance chart-topping compilation series, while also holding down presenter roles at triple j and serving as Music Director for the Ministry of Sound national radio show. As a producer, he's received international airplay and topped club charts with releases and remixes on Vicious, Onelove, Sony Music, Tinted, Central Station, EQ Grey, and Hussle. As a DJ, he's shared stages with and warmed up for Deadmau5, Axwell, The Prodigy, Will I Am, Roger Sanchez, and Felix da Housecat at events like Stereosonic, Big Day Out, and Creamfields, while holding residencies at clubs like Pacha, Chinese Laundry, and Onelove.
What sets Chris apart is his ability to meet artists where they are - and take them further. Drawing on experience across every facet of the music industry, from the studio and the DJ booth to the radio studio and the boardroom, he draws on firsthand experience that goes well beyond the A&R desk.
That rare 360-degree view informs everything: from creative direction and artist development to understanding what makes music connect with audiences at every level. He balances underground credibility with commercial viability not as a theory, but as someone who has navigated both throughout his career. Chris Fraser isn't just an industry guide - he's a trusted ally who has lived the journey he's helping others take.
Learn from Chris About:
With over a decade working with artists to build recording careers, Chris approaches talent development with both razor sharp industry knowledge and genuine enthusiasm for the artistic process, building trust as a creative partner and strategically to the artists he works with.
🎤 Getting Signed: What Labels Actually Want The reality of how A&R discovery works, how label decisions get made, and what artists need to understand before that conversation happens. 🧭 Do You Actually Need a Label? An honest assessment of when a label genuinely adds value — and when you’re better off building independently. 📈 Breaking Records & Building Campaigns What it really takes to create, scale and sustain momentum from first release to peak chart position. 🧠 Artist Identity & Proposition What labels evaluate before they press play — and how to craft a complete, compelling artist proposition. 🌏 Domestic Momentum & Global Growth How to build in the right markets at the right time, and leverage growth without giving away more than you need to. 🔎 Making Yourself Findable How artists get discovered today, what triggers industry attention, and how to be fully prepared when it arrives. 📜 Understanding the Business of Music How deals are structured, what ownership really means, and the critical questions every artist should ask before signing. ⚖️ Underground Credibility vs Commercial Viability How to build an identity that balances artistry and commerciality — and why mastering both is key to longevity.
Bookings
To work with Chris and ensure that you are getting the most from your sessions:
⚙️1. Choose a Casual or Package Mentoring Session Option Below and select from a first Available Time:
Choose an appointment option below and complete your booking payment.
(If you select the package of 3 make sure you select 3 days and time slots to book before you get to the payment gateway and ensure you leave enough time between sessions to reflect and prepare!)
🤝2. Check out your Confirmation Email Link
Within 5 - 10 minutes you'll receive an email confirmation that key questions to make sure you are clear on prior to any initial mentor meeting to fill out so we're ready at least 24 hours before your session - but as soon as possible is best!
🎯 3. Prepare to target Specific Goals in your Session
Make sure you come into the sessions open minded, fresh, and ready to make the session effective.
Think about your 1, 3, 6 and 12 month goals - share them and consider what you need to achieve them.
🔥 4. Feedback and Next Steps
Each mentor will record the meeting and have notes to summarise to you on what you've discussed within 24 hours .
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