A Music Tech Marketer that is a Creative, DJ and Producer. David Whitehead is a music industry veteran with over two decades of experience at the intersection of music, technology, and culture. Currently serving as Tactical Marketing Manager for Roland Asia Pacific, David leads digital-first strategies that connect iconic music instrument brands — including Roland, BOSS, and V-MODA — with today’s creators, artists, and educators across Oceania and beyond. A lifelong DJ and producer, David began his career behind the decks and on the airwaves, founding Auckland’s high-energy radio station UP FM at just 20 years old after completing his internship at George FM. He performed at clubs and festivals across New Zealand, Australia, and the UK before transitioning into the business side of music, where his instinctive market knowledge and creative thinking found a natural home. Before his current role, David spent nearly a decade shaping Roland Australia’s marketing vision, first as Marketing Manager (2019–2024) and earlier as Synth, DJ & Music Production Product Manager. He played a pivotal role in defining the brand’s creative identity through artist collaborations, community events, educational programs, and integrated digital campaigns that authentically resonate with modern musicians. As Tactical Marketing Manager for Roland Asia Pacific, he now drives cross-regional strategies that merge innovation with cultural insight. David’s career is rooted in the music retail and pro audio landscape. As Category Manager for Music Technology at Australian Music Group, and earlier as Store Manager for Allans Music & Billy Hyde, he managed some of NSW’s largest music retail spaces, developed teams, and mentored the next generation of sales and product specialists. Across all roles, his work has been grounded in accessibility and community engagement, helping connect technology, artists, and audiences. Beyond marketing, David is a builder of culture. He has built studios for producers, guided artists in bringing their sound to the stage, and helped brands craft campaigns that shape and move music culture. His commitment to education and mentorship includes partnering with schools, universities, and training programs to deliver hands-on learning experiences that reflect how young people actually create music today. With a rare combination of strategic insight, technical knowledge, and creative intuition, David bridges the worlds of artistry and marketing with authenticity — equipping emerging talent and industry professionals with the tools, networks, and strategies needed to turn their passion into sustainable careers.