Rick doesn’t just talk strategy, he’s built careers, campaigns, and platforms that turn independent artists into sustainable businesses. Learn from someone who’s managed releases, tours, grants, venues, and national campaigns from the inside, and walk away with clear, practical steps you can actually execute.
🎯 Artist Strategy & Career Architecture
Define your vision, positioning, and long-term plan so every release, show, and decision compounds momentum instead of chasing moments.
🚀 Release Campaigns That Cut Through
Build smart rollouts across PR, digital, content, and live that translate attention into real growth and measurable outcomes.
💼 The Business of Music (Without the Mystery)
Contracts, teams, budgets, grants, and negotiations explained simply so you can protect your value and operate like a professional.
📣 Marketing, Storytelling & Audience Growth
Clarify your narrative, sharpen your brand, and create content systems that turn casual listeners into loyal fans.
🎤 Live Shows, Touring & Event Building
From bookings to venues to unforgettable fan experiences, design shows that build community and generate sustainable income.
🤝 Partnerships, Teams & Industry Relationships
Find the right collaborators, pitch with confidence, and become the artist people want to invest in and work with long term.
🌱 Community Platforms & Giving Back
Learn how to create initiatives, events, and ecosystems (like Greater Good and Lansdowne.TV) that lift both your career and the wider scene.
🧠 Founder Mindset & Longevity
Think beyond the next drop, build systems not stress, and create a career that lasts decades, not just hype cycles.